Customer reviews are very influential when it comes to boosting your sales, and they act as trust builders for shoppers too. This is why most sellers are trying to get more reviews on their Walmart listings. If you want to learn how, read on.
When it comes to selling online, sellers cannot just overlook the influence of reviews, both positive and negative. Since your customers can't see or feel the product before purchasing, they are relying on reviews to learn more about the product or get answers to their questions before making the purchase.
Reviews have such powerful reach that according to a report, 90% of online shoppers go through customer reviews first before deciding to make a purchase.
So, what do you do if your product listing isn't getting enough reviews? How do you build up the reviews and increase your visibility and conversion? These tips will help you.
Types of reviews on Walmart
Product Reviews: Product Reviews are the buyers’ opinions about the products they bought. Walmart employees are also allowed to write product reviews but their reviews are posted with a Walmart Associate label.
Seller Reviews: Similar to Product Reviews, Seller Reviews are the buyers’ opinions of the sellers they bought their items from. The reviews are usually about the service quality that sellers provide.
How to Get More Reviews on Walmart
1. Build a good email list This one requires commitment, dedication, and patience but this is one of the best ways to get more reviews on Walmart. It is also useful for your business growth.
What you need to do is to create a list of the email addresses of your potential and frequent customers. Then, send them email ads that redirect them to your page or website.
2. Prioritize product quality to make it worth the review This is probably one of the most important steps. If you sell high-quality products, positive reviews will come naturally. If your products offer a good experience and exceed your customer expectations, then they will surely be interested in sharing their experiences with others. To provide a good experience to customers, keep these in mind:
Always source for quality products
Show buyers how your products can solve their day-to-day issues
3. Get in touch with the customers directly Contacting the customers directly is also an effective way to get reviews. Buyers who are contacted directly tend to give positive reviews as it makes them feel valued. All you have to do is find the users who have purchased the products and ask them for their honest reviews that they can post at Walmart.com. Remember, though, that Walmart does not allow you to offer discounts, freebies, or any other kind of compensation in exchange for a review.
4. Remind them to leave a review in your product package
Another thing you can do is ask them for a review using your product package. Pack your product in a way that includes a CTA (Call-to-Action) so that your customers can leave their reviews on Walmart. Some customers may not know how to do so, so make sure to leave brief instructions on how to do it.
5. Use the power of social media Use social media to ask for reviews about your products or find the testimonials posted on Twitter, Facebook, Instagram, Pinterest, etc., if there are any. Add their testimonials and images to your page. 6. Send product samples If you are part of the Spark Review program, then you can send selected shoppers product samples in exchange for their accurate and insightful reviews. These are great for new or seasonal items and can help you find any manufacturing issues early on.
It's clear that customer reviews and user-generated content add authenticity to your products, making it easier for customers to hit that "check out" button. But remember, these tips above are just a few of the many things you can do as a seller to generate reviews.
You can also invest in tools or speak with marketing experts that can help you focus your strategies on gathering more quality reviews.
If you are ready to speak with one of our experts, get in touch with us today!
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