Walmart Fulfillment Services offers both automatic and manual campaigns. As a seller, you choose and set up your own campaigns, but how do you know which is perfect for your brand? Find out here.
The launch of Walmart Sponsored Products gives brands a new way to reach and influence their consumers. It has been designed to target exactly the right kind of shoppers that sellers want, getting them to discover, research, and buy their products.
When setting up a campaign for Walmart Sponsored Products, you can either create an automatic or manual campaign. But before deciding which type of campaign to run, you have to consider your goals first.
If you want maximum exposure for your brand then automatic campaigns are preferable, but if you want a greater degree of control, then setting up a manual campaign would be more advantageous.
Here are more information about these two campaigns:
Automatic
If you are a newer brand that is unfamiliar with advertising, launching a new product, or wants to emphasize your growth, then you will benefit from an automatic campaign. With this campaign, Walmart will automatically choose which placement is perfect for your type of ad.
This type of campaign provides maximum exposure by relying on Walmart’s algorithm to serve ads against relevant search queries. Your ads can show up in grid search, sponsored carousels across the site, and in the buy box on product detail pages.
Automatic campaigns are easier to set up because there is no need for keyword management and can easily generate higher impressions based on the nature of the algorithm. Features of automatic campaigns include:
Quick and easy setup process
No keyword management
High impression volumes
Choosing the CPC for all items in each ad group
Can appear on either product pages or in search results
Manual
The manual campaign is perfect for products that are well-established on Walmart or brands that know which keywords are going to be successful among their customers. Manual campaigns offer maximum control. Sellers bid on search queries that customers use so these campaigns will be more targeted.
Manual campaigns don't have a wide reach like automatic campaigns because they only appear in the search results grid. However, manual campaigns give sellers more transparency and allow them to build a more sophisticated search strategy.
Features of manual campaigns include:
Gaining access to Walmart’s Keyword Analytics tool
Selecting own keyword set and choosing the match type (exact, phrase, or broad) for each keyword
Full control of the campaign
Choosing individual CPC bids for each keyword that is associated with the product set
Can only appear in search results
No matter what campaign you choose, Walmart Sponsored Products offers businesses a lot of benefits, including the ability to move more products and earn more.
If you're looking for help getting started or choosing the right campaign, SellCord is here. Our PPC Management Services can get you a head start on the competition.
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