Who doesn’t love a good bargain? As a Walmart Marketplace seller, you can run occasional promotions to attract more potential buyers. Learn how you can do that below!
The Walmart Marketplace has doubled in size for the second year in a row. They reached 50,000 sellers in July 2020 and surpassed 100,000 Marketplace sellers in July 2021.
Graph showing the increase in Walmart Marketplace Sellers Thousands of sellers selling the same products are competing for the same audience, so taking extra measures to stand out and generate sales is necessary. One of the best ways to increase visibility is through Walmart Promotions. There are two types of promotions and badges with different purposes.
Types of Walmart Promotions
There are two types of promotions to choose from: Clearance and Reduced Price. Here is a quick overview.
Clearance The “Clearance” badge is displayed at the top left corner of the product image if the customers save more than 10% on their purchase, though there is no minimum discount.
This is the perfect promotion when there are slow-moving products you want to clear off your shelves. There is no fee associated with running a Clearance promotion
A sample product with a clearance badge.
Reduced Price
This Reduced Price promotion should be used if savings are greater than 5% or $5 off for products above $100. A "Reduced Price" badge will be displayed at the top left corner of the product image. There is no fee associated with running a Reduced Price promotion.
How to Create a Promotion
To run a promo, sign in into the Seller Center and navigate to Items & Inventory > Bulk Updates. From there, select “Bulk Pricing and Promo Update” in the dropdown under Select Spec, then hit Download. This must be downloaded in Excel as macros are required to validate the information. Once downloaded follow these steps below:
Populate all necessary information.
SKU
Price (which will appear as the original price)
Promotions Status
Promo Price
Promo Start Date
Promo End Date
Promo Type (optional)
Promo Placement* (optional)
Validate and Upload.
Track the status to ensure the promotions are accepted.
Check your listings to ensure the promotions are running correctly.
Promotional Rules
You can set up to 10 promotions for a single product
Provide the Promotion Status, Promo Price, Promo Start Date, and Promo End Date information.
Promotions should not last longer than 365 days
Do not use your local time zone when scheduling the promotion’s start and end date. Use Walmart Coordinated Universal Time (UTC) for scheduling promotions.
Promotions should be created at least 4 hours before the start date.
Your promotion should feature the lowest available price for your product. (Especially if you are also selling on other platforms)
The price, type, and date of all promotions can be updated.
You can delete promotions that are currently active as well as future promotions that are scheduled.
In Summary
Walmart Promotions can entice more clicks and sales, but can also easily affect your margins if not handled carefully. There are also a lot of restrictions on Walmart promotions which makes setting up difficult for most.
But when you have Walmart experts guiding you in choosing which promotion or what products to promote, then success is within your reach.
Contact SellCord today.
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